What You'll Learn

In today's competitive marketplace, clients are more inclined to select lawyers based on their expertise in a very specific area. What does this mean for you? It means you need to pick a focus and build your practice around what you want to be known for.

  • Analyze the work you are most interested in

  • Solicit feedback from clients and referral sources on what you are known for in the marketplace

  • Define your ideal clients

  • Create your niche

  • Ethically promote your subject matter expertise as a thought leader using social media and other marketing techniques

Why Take This Course?

You need to differentiate yourself! With 30,000 lawyers licensed to practice law in Minnesota, how is a client or referral source supposed to know that you are the “best-of-the-best” in your area of practice? It is no longer enough to say, “I’m a business litigator handling shareholder disputes),” “I practice family law,” or, “I am a plaintiff’s employment lawyer.” Within every area of practice are myriad sub-areas of focus, otherwise known as niches. Consider:

  • I work with business owners contemplating divorce (business owner divorce) 
  • I represent physicians who have been discriminated against at work (plaintiff’s employment law)
  • I work with business partners who disagree on the business’s future focus (shareholder disputes)


In this course you will not only learn how to identify your niche, you will learn how to ethically promote and build your name recognition in the niche area you want to be known for. After you take this course, you will have a deeper understanding of what a niche is, why it’s important, but also how to identify YOUR niche. You will have access to many articles, tip sheets, and other resources to help you uncover your niche as a lawyer.

You are not just a lawyer. There are too many out there. Your clients want to work with you because of your focused expertise in tax deferred compensation or corporate immigration law. The bottom line is a niche defines and differentiates you from other lawyers.

Course Content

  • 1 Video Lesson

  • 12 PDF Materials

  • 63 Minutes

What Our Students Say About

Identify + Build an Ethical Niche for your Practice

  • Very Informative; Valuable Practical Advice

    Janel Dressen

    This course was excellent. It is full of information that can be immediately implemented. The written materials help put words into action with the practical...

    Read More

    This course was excellent. It is full of information that can be immediately implemented. The written materials help put words into action with the practical advice provided by Terrie during the 60 min CLE. Well worth your time.

    Read Less

Meet Your Instructor

CLE Connect™ President and Founder

  • Terrie Wheeler

    Senior Instructor

    Terrie Wheeler

    Terrie S. Wheeler, MBC, is the Founder + President of CLE Connect™ | Ethical Marketing CLEs On-Demand.

    For the past 25+ years, I have dedicated myself to helping lawyers ethically market their law practices and attract new clients. In 1997, I leveraged my 12-year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). The focus of PSM is to deliver outsourced marketing department and individual marketing coaching services to clients in the legal industry.

    CLE Connect is the culmination of my entire career as a marketing consultant and coach to lawyers and law firms. From the articles I write for the American Bar Association and Attorney at Law Magazine, to the CLEs and other presentations I have delivered to lawyers across the country, my goal with CLE Connect is to provide as much value per course as I can by including customized materials you can use right away to take action!

Save Big by Bundling Up!

Save 15% with our 2-course bundle, or 20% with our 6-course Mega Bundle

  • $84.99

    $84.99The Ethical Niche Marketing Bundle

    The first webinar in the series, How to Identify and Build an Ethical Niche, walks you through the advantages of having a niche, and will then provide the guidance necessary to help you identify your own niche. The second webinar, Ethical Marketing Strategies for Lawyers: What Really Works, will help you take your niche and actively go to market with it, using strategies that have proven to be effective at generating clients and building relationships with referral sources.
    Buy Now

  • $239.99

    $239.99Marketing Bootcamp for Minnesota Lawyers

    If you are interested in ethical marketing and growing your practice, the ethics CLE courses in the six-pack bundle will serve as your own marketing university. You'll learn everything you need to know about the Rules Related to Marketing, which you can then apply by developing your personal marketing plan.
    Buy Now