What You'll Learn
Your website is your most powerful marketing tool. Make sure yours is set up to help you maximize the flow of new clients into your practice. We cover a lot in an hour! When you take this course you will learn:
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How to analyze your current website
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The importance of your website infrastructure Why every law firm needs a secure website (HTTPS v. HTTP)
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Demystifying the Art of SEO
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Why Google reviews are so important to being found online
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How to leverage your experience on your website biography and practice area pages
Why Take This Course?
With all the new advancements in website technology and social media sites, our goal in this course is to demystify website technologies by showcasing how the most progressive law firms are using their websites to ethically engage visitors and generate qualified leads. We will review the latest and best widgets, gadgets, microsites, social media company profiles, and other must-have website features. We will also review websites we consider to be the best and offer ideas on how you can enhance your website to engage visitors and attract new clients.
In addition to providing exceptional service to your clients every day, your website is one of THE most important marketing tools at your disposal. If your website was developed a few years ago and hasn’t materially been touched since, you are missing out on new clients, new business, and increased referrals. This course will review ethical website best practices and will provide you with the tools and techniques you need to know to maximize the performance of your website.
What Our Students Say About
Using Your Website to Ethically Generate Business:
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Entertaining and Informative!
Brad Lehrman
As an attorney, it's difficult to keep up with website best practices. This course does a fantastic job of outlining tangible steps we can take to improve tr...
Read MoreAs an attorney, it's difficult to keep up with website best practices. This course does a fantastic job of outlining tangible steps we can take to improve traffic to our site and engagement with potential clients. Terrie's presentation style is down-to-earth, practical, humorous, and her expertise in ethical legal marketing really shines through.
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Extremely Useful and Timely!
Joe Roach
What another great program by Terrie Wheeler and her team. This is good, useful, and timely information. A must-see program!
What another great program by Terrie Wheeler and her team. This is good, useful, and timely information. A must-see program!
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Meet Your Instructor
CLE Connect™ President and Founder
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Senior Instructor
Terrie Wheeler
Terrie S. Wheeler, MBC, is the Founder + President of CLE Connect™ | Ethical Marketing CLEs On-Demand.
For the past 25+ years, I have dedicated myself to helping lawyers ethically market their law practices and attract new clients. In 1997, I leveraged my 12-year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). The focus of PSM is to deliver outsourced marketing department and individual marketing coaching services to clients in the legal industry.
CLE Connect is the culmination of my entire career as a marketing consultant and coach to lawyers and law firms. From the articles I write for the American Bar Association and Attorney at Law Magazine, to the CLEs and other presentations I have delivered to lawyers across the country, my goal with CLE Connect is to provide as much value per course as I can by including customized materials you can use right away to take action!
Save Big by Bundling Up!
Save 15% with our 2-course bundle, or 20% with our 6-course Mega Bundle
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$84.99
$84.99The Ethical Website/Social Media Bundle
We think your website and social media activities go hand-in-hand. Because of this, we have bundled up two ethics CLEs: Using your Website to Ethically Generate New Business, and The Ethics of Social Media: A Primer for Lawyers. Both CLEs fall into the broader category of “digital marketing.” By taking this two-course bundle, you will learn everything you need to know to make your website and social media activities powerful tools for business generation. -
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$239.99
$239.99Marketing Bootcamp for Minnesota Lawyers
If you are interested in ethical marketing and growing your practice, the ethics CLE courses in the six-pack bundle will serve as your own marketing university. You'll learn everything you need to know about the Rules Related to Marketing, which you can then apply by developing your personal marketing plan.